Our working worlds depend on our brains and it’s performance. As knowledge workers, our brains are our most valuable resource. It’s no wonder why cognitive-enhancing drugs have grown in popularity. The idea that you can pop a pill to be more focused, smarter, or creative is a clear advantage. Marketers have started to take notice. Nootropics, adaptogens, brain food and microdosing have all grown in popularity. Resulting in a multi-billion dollar industry. Yet, do they actually work? I tried one popular cognitive enhancement supplement to see if there is any backing to the hype.
Creative work is admirable to a lot of people. It often doesn’t feel like work. There is a lot of flexibility. Brainstorming is energetic. There is nothing else quite like it. Yet, late-nights, over-work and the hustle fuel a culture of burnout. There is now a growing focus on supporting the mental health of individuals. So, how can creative companies adapt to foster burnout-free work environments?
