Gilda Furgiuele

Gilda Furgiuele

Helping creatives be creative.

As a creative operations leader, Gilda Furgiuele started the Ideationist to help inspire and grow creativity in individuals and teams. Her work is established in her experience as a creative and informed through her roles in creative operations. By developing the people, process and product of creative teams, Gilda’s passion is in designing the tools, environment and challenges that drive innovative thinking.


Latest Articles


Profiles

3 things we learned from Bill Gates' productivity process

For one of the world’s most productive and creative people, Bill Gates’ process is meticulous, to say the least. When he’s not steadfastly managing his time across many projects, he spends two weeks a year on creative retreats he calls “think weeks”.

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Mindset

Smart drugs for creativity

Our working worlds depend on our brains and it’s performance. As knowledge workers, our brains are our most valuable resource. It’s no wonder why cognitive-enhancing drugs have grown in popularity. The idea that you can pop a pill to be more focused, smarter, or creative is a clear advantage. Marketers have started to take notice. Nootropics, adaptogens, brain food and microdosing have all grown in popularity. Resulting in a multi-billion dollar industry. Yet, do they actually work? I tried one popular cognitive enhancement supplement to see if there is any backing to the hype.

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Mindset

How to beat the algorithm and develop creative autonomy.

Instagram and Pinterest may be hindering your creativity. While they may seem like great tools for discovery and inspiration, their main purpose is to keep you in the app longer. Instead of populating new content to your feeds, these apps provide more of the same content to keep you in the app. When looking for inspiration we should seek novel experiences. We need to break free of the algorithm and develop tools for creative autonomy.

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Mindset

How to prevent creative burnout

Creative work is admirable to a lot of people. It often doesn’t feel like work. There is a lot of flexibility. Brainstorming is energetic. There is nothing else quite like it. Yet, late-nights, over-work and the hustle fuel a culture of burnout. There is now a growing focus on supporting the mental health of individuals. So, how can creative companies adapt to foster burnout-free work environments?

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Process

Want to build creative skills? Better put in the reps.

Don’t wait for the perfect idea to manifest. If you work in creative industries such as design or advertising, motivate your team to create often. When it comes to improving creative skills quantity is better than quality.

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Profiles

Matthew McConaughey takes personal retreats to fuel his creative process

52 days alone in the desert with no electricity, only his thoughts and 35 years of journals. What he came away with was a playbook for life.

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Mindset

How a digital detox can boost creativity

If you’re feeling a lack of creativity, a block or burnout chances are the answer is in the palm of your hand.

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Profiles

Tyler, the Creator's prolific creativity

Tyler is a prolific creator. So, for the first in our Process Profile Series, we’re diving deep into Tyler, the Creator’s creative process.

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Process

What is the creative process anyway?

Coming up with ideas can seem mysterious and ephemeral. Yet, process is more natural than you think.

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Process

How is risk-taking important for creativity?

Fortune favors the bold. So does creativity.

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